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Pop Candy

BRANDING

Popcandy is a kidswear brand from Cape Town, filled with exuberance, playfulness and never-ending energy. This was the first project from a handful of Superbalist’s kidswear labels that I was tasked with rebranding for the e-tailer. The aim was to update the identity with an energetic logo that appealed to both the kids sporting the clothing and the parents doing the shopping.

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